The 2012 Champions League Final will be a 100% adidas Event

Hi guys,
What a game today wasn’t it? Who would have believed Chelsea would have scored twice in Camp Nou with 10 men? On that topic, John Terry’s  moronic behaviour was too, unbelievable! Anyways, with Chelsea qualified for the final, Munich will host a 100% adidas final. It hasn’t happened in 5 years!

Puma’s Q2 Revenues Climb 14.1 Percent

Hi all,
Following adidas financial figures, Puma also reports Q2 revenue increase. In the quarter, Puma’s consolidated sales of 14.1 percent currency-adjusted and 9.4 percent in Euro terms to €673.5 million ($969 mm) compared to last year, representing Puma’s best ever second quarter sales performance.

Puma and Ferrari Extend Long Term Partnership: Great News for Football

Hi folks,
Okay it’s a football marketing blog, not a Formula 1 blog. However, given PUMA specific positioning in motorsports, I believe it’s worth pointing out their partnership extension with Ferrari, the statistically most successful Formula 1 team in history.

Franz Koch Appointed as New Puma CEO

Hi all,
Back in October, Puma announced that his CEO Jochen Zeitz had been appointed as Head of PPR unit. He will oversee the PPR sports lifestyle division. Puma was consequently looking for a new CEO. Job’s done as today, Puma appointed Franz Koch as new Puma chief executive officer.

Puma Extends Partnership with African Football Flagship Cameroon

Hi guys,
Puma keeps its strong football commitment in Africa. Being the official kit supplier of Algeria, Ivory-Coast, Ghana and Egypt, Puma extended a long term partnership with their flagship Federation Cameroon. Puma also partners key African players such as the iconic Samuel Eto’o, Stephane M’bia, Benoit Assou-Ekotto, Landry Nguemo to name a few.

Puma Football Portfolio: La Roja now, Bafana Bafana soon?

Hi guys,
Puma football counts a new member in its portfolio. The Chilean National Team. The famous “Chi Chi Chi! Le Le Le! Viva Chile” will be sung by players wearing Puma kits. Counting already Uruguay among its members, Puma strengthens its presence in South America next to football giants Brasil and Argentina, sponsored respectively by Nike and adidas. Puma launched the Chile kits during the game against Uruguay yesterday.

Kehinde Wiley Puma Shoes: When Football meets Art

Hi everyone,
Puma is maximising on its partnership with artist Kehinde Wiley and released a football shoe featuring the artist work. Yes, football and art is a good mix and Puma outlines so with a new limited edition of its V1.10 football shoe.

Jochen Zeitz to Join PPR, Puma is looking for new CEO

Hi all,
Interesting changes unfolded today in Puma’s management structure. Puma will represent the main brand of PPR sport and Lifestyle business. Jochen Zeitz, Puma CEO since 1993, will be in charge of building a portfolio of brands around the Puma label. Puma is then looking for a new CEO.

International day of Peace: The football benchmark

All,
September 21, is the International day of Peace. It is a global event involving millions of people in countries around the world participating in parades, concerts, dance celebrations, exhibitions and educational events in celebration of the United Nations International Day of Peace. This fantastic initiative knocked on the football door, and on September 21, 2009, adidas and Puma played a football game to symbolically bury the hatchet.

adidas, Puma, Nike: The game is on!

Hi everyone,
Today, second chapter of a sport chronological catch up. Starting in 1979 where the Copa Mundial, the world’s best selling football shoe then, was launched until 1995 where Nike signed CBF (Brazilian Football Federation), and entered significantly the football business. Puma has also a couple of milestones when Heike Drechsler, Jamaican Merlene Ottey, Linford Christie and Colin Jackson all win Gold medals wearing Puma footwear. The game is on!!