PSG Targets 60,000 Capacity for Parc des Princes

Hi everyone,
Paris Saint-Germain disclosed a €75 million refurbishment of its famous Parc des Princes. The objective is to launch a stadium with a 60.000 seats capacity.

The French Football League has launched its Chinese Mandarin Website

Hi everyone,
Fans of Ligue 1 in China will now have access to the news of the French top championship in their mother tongue.

AC Ajaccio Match-by-Match Basis Sponsorship Strategy: What’s the Point?

Hi everyone,
French Ligue 1 club AC Ajaccio has elected to embark on a policy of selling its shirt sponsorship on a match-by-match basis, with the initiative set to begin through a partnership with DealOuFace.com for Friday’s game against Paris Saint-Germain (PSG).

Paris St Germain Inks meaningful Deal with Qatar Tourism Authority

Hi everyone,
Paris Saint-Germain have inked a huge deal with the Qatar Tourism Authority (QTA) that will bring the Ligue 1 leaders more than €150 million ($198.5m) over each of the next four seasons, according to reports.

Olympique de Marseille Fighting Breast Cancer with New Kit

Hi guys,
Clubs are always on the lookout for new opportunities to leverage their marketing rights and at the same time, contributing to a great cause.

Attendance for World’s Top Professional Football Leagues: MLS 1 – Ligue1: 0

Hi everyone,
A ranking caught my attention: The top football league attendance, updated August 20  2012. A very interesting piece put together by ESPN and worldfootball.net. Major key learning, the Major League Soccer is ahead of the French Ligue 1. This said, the ranking counts a whole season for the Ligue 1, when the MLS is still ongoing.

YouTube Taps Heavily into Football

Hi everyone,
YouTube is getting more and more involved in football. The video site has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube.

Paris St Germain Ends Partnership with SportFive

Hi everyone,
Paris Saint-Germain (PSG) has announced that it will seek to market its rapidly developing brand in-house after reaching an agreement to end its partnership with Sportfive.

More Live Football for ESPN

Hi everyone,
ESPN continues to add to its lineup of live top-flight football with the acquisition of French Ligue 1 rights and renewals of its agreements to cover Italian Serie A, Eredivisie and the Russian Premier League. The agreements all include multimedia rights – across TV and digital media – in the UK and Ireland.

Paris St Germain Ink a Partnership Deal with GO Sport

Hey guys,
PSG have been trusting the headlines by adding a couple of super stars players to their squads. The Qatari owned club kept on this marketing momentum by partnering with GO Sports in order to strengthen their global retail presence.

Paris St Germain: Dream Bigger

 

Hey guys,
Today is a big day for PSG and in extenso for french football. After signing Marco Verratti, Thiago Silva, Ezequiel Lavezzi and Zlatan Ibrahimovic, Paris St Germain set themselves for success in France and Europe.

adidas the Official Matchball Supplier of the Ligue 1

Hi everyone,
Puma is no longer the official matchball supplier of the french Ligue 1. Adidas took over and launched the “Le 80″ matchball to celebrate the 80th anniversary of the French Professional League.