Team Messi in Chicago in Summer 2013

Hi everyone,
Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.

Messi’s Foot is Worth $5.25 Million

Hi everyone,
Barcelona fans will agree Lionel Messi is worth his weight in gold, and a Japanese jeweller has unveiled a solid golden replica of the Argentine’s foot in tribute to the Ballon d’Or winner.

Play the Messi Way and Join @TeamMessi

Hi everyone,
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.

FC Barcelona Celebrates Messi’s New Contract

Hi everyone,
To celebrate and show off the fact Lionel Messi has signed a new contract at Barcelona, the club released this video of the little superstar.

Turkish Airlines Video Ad with Messi and Kobe Tops 100 Million Views

Hi everyone,
I recently pointed out how Turkish Airlines became a key player in football marketing. Their new viral video featuring Messi and Kobe Bryant topped 100 million views on YouTube.

adidas Celebrates Messi (again) with the Messi Matrix 2012

Hi everyone,
adidas created the digital application Messi Matrix 2012, enabling fans to celebrate and explore the record-breaking year of the four time Ballon d’Or winner in a fast and fun way.

Ballon d’Or 2012: adidas Celebrates Messi

Hey guys,
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.

Lucas Moura adizero Shoes: Details Lead to the Big Picture

Hi everyone,
Today, Lucas Moura officially joins PSG from Santos. The 20-year-old Moura has joined from Sao Paulo in a deal worth a reported 45 million euros ($59.5 million). Lucas shoe manufacturer adidas, custom made a pair of boot for the Brazilian, featuring “Bonjour la France” and “Mon nom est Lucas”.

Turkish Airlines: Global Legends and Fun on Board

Hi everyone,
In two years, Turkish Airlines has become a key player in football marketing. The Istanbul based airline partnered with FC Barcelona and Machester United and promoted its deals with cool and fun TV ads with global football icons.

adidas Challenges Fans with new Mobile App Gaming Experience

Hi guys,
adidas football have launched their latest mobile gaming app to promote the forthcoming release of the next generation adizero™ f50 boot. From today, football fans can download the exclusive ‘f50 Game’ app via the Apple Appstore or Google Play, unlocking unique adidas content which includes a game, 360˚product tour and other f50-related experiences.

Més Que un Club Explained by FC Barcelona Chief Marketing Officer

Hi everyone,
“Mes que un club” is what defines FC Barcelona. It’s more than a football tagline, it represents the soul of many millions of people says Laurent Colette, FC Barcelona CMO. A great interview of a key Blaugrana executive on Sports Pro Media. Enjoy!

Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence

Hi guys,
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?