#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United

Hi guys,
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.

Warrior Sports Strengthen Their Football Players Portfolio

Hi guys,
I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.

Manchester United Put Pressure on Nike for Better Sponsorship Deal

Hi everyone,
This year, Under Armour and Warrior entered the football market by partnering respectively with Tottenham and Liverpool. Two new “kids on the block” in the global football. As a result, Manchester United is reported to put pressure on Nike for a better deal.

Liverpool FC Maintain Anfield Heritage

Hi everyone,
Liverpool have confirmed its intention to drive forward with plans to redevelop its Anfield home into a 60,000-seat venue, with the announcement set to bring an end to a decade-long saga surrounding the future of the stadium.

Liverpool FC Partner with Chevrolet

Hi all,
Liverpool FC announced they are entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner.

Warrior Launches the Liverpool 2012-2013 Away Kit

Hi everyone,
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.

Liverpool 2012-2013 Kits: The Dawn of a New Era

Hi everyone,
Busy few days kept me away from writing about what happened in football marketing recently. Let me start with the launch of the Liverpool 2012-2013 kits. One of the most popular piece on my blog is about the potential 2012-2013 LFC kits. Well, I was not far off from the truth.

Standard Chartered Waves Red Flag after Suarez Handshake

Hi everyone,
Busy last couple of days in NYC, and couldn’t share my thoughts with you on so many topics. Let me start with Liverpool shirt sponsor Standard Chartered who raised obvious concerns about Suarez’s despicable attitude (once again) towards Patric Evra.

2012-2013 Potential Liverpool Kits

Hi guys,
So the buzz these days is around Liverpool split up with adidas and their new “wedding” with Warrior Sports. So, supposedly these are the 2012-2013 Liverpool kits. No confirmation so far but these pictures are all other “the Reds” forums. Take a look…

Warrior Sports Partners with Liverpool: A New Kid on the Block?

Hi everyone,
Recently, adidas decided not to extend their partnership with Liverpool. Warrior Sports Inc. and Liverpool Football Club have officially announced a six-year agreement which sees Warrior become the Club’s Official Kit Supplier in a deal considered to be the biggest in Premier League history.

Liverpool and adidas Split-up

Hi everyone,
Adidas have decided not to renew the sponsorship deal with Liverpool FC. Adidas CEO Herbert Hainer believed the price the 3-stripes had to pay did not meet the value of the team citing their poor performances on the pitch.

Liverpool Summer Tour 2011: Asia

Hi all,
Liverpool reported a summer tour in Asia this summer. Liverpool FC is delighted to announce the Club will be travelling to Asia this summer for a pre-season tour sponsored by Standard Chartered that will include games in China, Malaysia and Korea.