Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?

Hi guys,
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.

#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United

Hi guys,
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.

Warrior Sports Strengthen Their Football Players Portfolio

Hi guys,
I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.

Why is Warrior More Than a Challenger in Football

Hi guys,
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.

Manchester United Put Pressure on Nike for Better Sponsorship Deal

Hi everyone,
This year, Under Armour and Warrior entered the football market by partnering respectively with Tottenham and Liverpool. Two new “kids on the block” in the global football. As a result, Manchester United is reported to put pressure on Nike for a better deal.

Liverpool FC Maintain Anfield Heritage

Hi everyone,
Liverpool have confirmed its intention to drive forward with plans to redevelop its Anfield home into a 60,000-seat venue, with the announcement set to bring an end to a decade-long saga surrounding the future of the stadium.

Liverpool FC Partner with Chevrolet

Hi all,
Liverpool FC announced they are entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner.

Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs

Hi everyone,
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.

Warrior Launches the Liverpool 2012-2013 Away Kit

Hi everyone,
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.

Liverpool 2012-2013 Kits: The Dawn of a New Era

Hi everyone,
Busy few days kept me away from writing about what happened in football marketing recently. Let me start with the launch of the Liverpool 2012-2013 kits. One of the most popular piece on my blog is about the potential 2012-2013 LFC kits. Well, I was not far off from the truth.

Premier League Leads European Kit League Race

Hi everyone,
According to SPORT+MARKT, the combined value of English Premier League (EPL) kit deals has hit Eur109.7 million this season, making it the most lucrative market in European football for apparel contracts.

Liverpool FC, 1st Premier League Club on Pinterest

Hi everyone,
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).