MLS Clubs Unveil 2013 Kits at Jersey Week

Hi everyone,
Major League Soccer today announced its newest annual platform, “Jersey Week.” This concept, which will be implemented in MLS markets across the United States and Canada, celebrates the art, detail and nuance behind every club’s jersey and the passion that supporters have for their club.

Emirates Extends PSG Shirt Sponsorship

Hi everyone,
Emirates and PSG signed a five-year extension to their shirt sponsorship deal.  Dubai-based Emirates has sponsored PSG since 2006 and its current deal, reportedly worth US$5.5 million a year, is due to expire in 2014.

MLS World Football Challenge 2012: Growing Football in the U.S.

Hi everyone,
I often mention on this blog the ongoing growth of football in the United States. Marketing partnerships, digital activations, TV rights deals are some solid pilars MLS is using to grow football/soccer in North America but to also generate additional revenue streams. One significant activity utilized to grow the beautiful game in the U.S. is global clubs friendlies during summer. During the 2012 World Football Challenge, Real Madrid, PSG, Liverpool and Chelsea will play friendly games vs MLS teams.

Herbalife Sponsorship of LA Galaxy or the Growth of the Major League Soccer

Hi everyone,
The 2011 MLS Cup-Champion LA Galaxy and Herbalife announced a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy.

Flamengo Sign an Innovative Partnership with UNICEF

Hi everyone,
Flamengo has followed in the footsteps of FC Barcelona by agreeing a major partnership with Unicef. The Brazilian giant has signed what it describes as an “innovative partnership” with the world’s leading children’s charity.

David Beckham, New Sainsbury’s Icon

Hi everyone,
Los Angeles Galaxy Soccer superstar David Beckham has become the new ambassador for supermarket chain Sainsbury’s, following Jamie Oliver’s departure. The former England football captain and husband of Spice Girl turned fashion designer Victoria will front its Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games.

Top 20 MLS Best Paid Players 2011

Hi guys,
The Major League Soccer published the top 20 best paid players for 2011. Thierry Henry and David Beckham are leading the race. Surprising?

Jersey Sponsors in the MLS

Hi everyone,
The Major League Soccer will not benefit from the economic boost of the 2022 World Cup the bidding committee was “fighting” for. However, the MLS remains a very strongly marketed league where it is interesting to outline the current club jersey sponsors.

David Beckham; honoured by the Sports Personality Lifetime Achievement Award

Hi everyone,
David Beckham; honoured by the Sports Personality Lifetime Achievement award: The former English national football team’s skipper David Beckham has been honoured by the Personality Lifetime Achievement Award. The veteran play-maker has played most matches for the English team and is considered one of the legends of the game of football.

The thirty five year old footballer has also played for the prestigious football club, Manchester United and has won six Premier League titles for them. Moreover his presence in the English national squad was also admired and appreciated by football fans from all around the world.