Iconix Buys Umbro from Nike

Hi everyone,
I published an article in June about Nike divorcing Umbro, after having taken over Umbro’s major football assets Manchester City and the English FA. This week, Nike has announced that it has reached an agreement to sell Umbro to Iconix Brand Group in a US$225 million deal.

After 4 Years, Nike Divorces Umbro

Hi all,
According to Sport Business, Nike has announced its intention to sell Umbro and focus its efforts on driving growth in its own brand along with Jordan, Converse and Hurley, just four years after having acquired the football-focused company.

Nike Donates $1M to Japan’s Recovery

Hi all,
Nike Inc. said it will donate $1 million to the recovery efforts in Japan, while its Nike Japan subsidiary will donate $250,000 worth of footwear and apparel for victims.

Nike and the French Football Federation: United by our Differences

Hi everyone,
Nike, who officially took over from 38 years of partnership between adidas and the French Federation, introduced the new French Football kit. A very interesting positioning where the Beaverton firm put forward the multi-ethnic french values, the sustainable story and the freedom factor. Let’s check it out.