Olympique Lyonnais New Stadium in 2015

Hi guys,
Lyon have taken a big step towards finally securing themselves a state-of-the-art stadium by signing the contract for its construction with the builders of their new home.

Munich 1860 and Uhlsport Take Ownership of the Oktoberfest

Hi everyone,
I think it’s the first time I mention Uhlsport on this blog. Well, the German sports manufacturer launched a “ballsy” kit for Munich 1860. A kit to celebrate the Oktoberfest. As I like to say, there is no good buzz nor bad buzz.

Champions League Final Reached a large Global Audience of 300 million Fans

Hi guys,
According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.

adidas Takes Ownership of the 2012 Champions League Final

Hi everyone,
I outlined the importance of the Champions League final for football brands, especially for adidas and Nike. I also pointed out that the 2012 UCL final in Munich will be a 100% adidas event. The 3-stripes are surfing on a fully adidas branded event to launch a unique campaign with the tagline “Go all in for your team. Make your choice.” adidas is once again demonstrating its passion for football.

2012 Champions League Final at Old Bayern Munich Stadium: 65.000 Tickets

Hi guys,
Football’s European governing body Uefa will show the Champions League final between Bayern Munich and Chelsea on 19 May live on a giant screen at Bayern’s old home, the Olympic Stadium, to a paying crowd of 65,000 fans.

The 2012 Champions League Final will be a 100% adidas Event

Hi guys,
What a game today wasn’t it? Who would have believed Chelsea would have scored twice in Camp Nou with 10 men? On that topic, John Terry’s  moronic behaviour was too, unbelievable! Anyways, with Chelsea qualified for the final, Munich will host a 100% adidas final. It hasn’t happened in 5 years!

The 2012 Champions League Matchball Launched for Round of 16

Hi everyone,
On February 14th, the The UEFA Champions League round of Last 16 will start with fantastic games ahead. Adidas released the new UEFA Champions League matchball that wil be used during the final in Munich at the Allianz Arena.

Munich 2012 Champions League Final Visual Identity Launched

Hi everyone,
UEFA has unveiled the new visual identity created specially for the UEFA Champions League Final Munich 2012. The final will take place at the Fußball Arena München on Saturday 19 May.