Hypervenom Explained by Nike Designer on Twitter

Hi everyone,
Today, Hypervenom designer, Denis Dekovic answered questions on Twitter submitted by followers. Interesting insights on the new Hypervenom. Enjoy! To read from bottom – up.

Confederations Cup 2013: The World Cup 2014 Full Scale Rehearsal

Hi everyone,
With 2014 FIFA World Cup qualifiers in full swing, all attention is turning to the international competition and the teams gearing up to compete in the world’s most exciting football tournament.

Football Footwear: From Total Standardisation to Total Uniqueness

Hi guys,
Yesterday I was at the RFK Stadium in DC for the US v Germany game. Although the “unexpected” result, (yes I was cheering for Germany) something that must be pointed out was the total absence of black and white footwear.

Nike Hypervenom: A Shoe By Players For Players

Hi everyone,
Nike unveiled its latest football performance innovation — the Nike Hypervenom — at an event in Rio de Janeiro with Brasil striker Neymar.

Champions League: The Two Horse Race Continues

Hi everyone,
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.

Everton FC Launch New Brand Identity

Hi guys,
Everton launched their new crest, an initiative that is fully part of a football club rebranding and determination to have stronger marks that will be recognised globally.

adidas Launch the 2013-2014 Ligue 1 Official MatchBall

Hi everyone,
adidas presented the new Ligue 1 2013-14 Ball. The new Ligue 1 2013-14 Official Match Ball will be used for the first time at the Champions Trophy between the league winner Paris Saint Germain and the cup winner (Girondins de Bordeaux or Évian) in Gabon on August 3.

Nike and Cosmos Ink a Sponsorship Deal

Hi everyone,
The New York Cosmos announced on Friday that Nike will be the team’s official kit supplier for the 2013 North American Soccer League fall season.

AS Roma Launch New Brand Identity

AS Roma New and Old logo

Hi everyone,
AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football and establishes the visual direction for the Club for years to come. 

Manchester City Launch Nike Kit in New York

Hi everyone,
Busy week for Manchester City. After unveiling the partnership with the New York Yankees to launch the 20th MLS franchise, Nike and Manchester City launched the 2013-2014 home kit during their New York tour.

The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

2013-2014 PSG Kit By Nike: Daring!

Hi everyone,
Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!