Emirates and Paris St Germain: 5 More Years

Hi everyone,
Emirates airlines and Lique 1 Champions Paris Saint-Germain have confirmed the extension to their sponsorship agreement up until the end of the 2018-19 season.

2013-2014 PSG Kit By Nike: Daring!

Hi everyone,
Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!

Paris St Germain Starts 2013 Summer Tour in Sweden vs Real Madrid

Hi everyone,
Paris St Germain will be playing a friendly game in Göteborg on July 27. PSG is getting more and more global and part of the strategy is to start on the soil of one of its most recognizable global player: Zlatan Ibrahimovic.

Chinese Soccer League Partners with Kantar

Hi everyone,
Chinese Soccer League (CSL) signed a 3 year partnership with Kantar. The market research company will provide insights and valuation on the CSL brand on the domestic and global market.

Paris St Germain More and More Global with Website in Arabic

Hi everyone,
Last year, Paris St Germain was acquired by Qatar Sports Investments. PSG are reaching to a more global audience and the latest iniative is to add the arabic language to their official french and english website.

Paris St Germain: Dream Bigger

 

Hey guys,
Today is a big day for PSG and in extenso for french football. After signing Marco Verratti, Thiago Silva, Ezequiel Lavezzi and Zlatan Ibrahimovic, Paris St Germain set themselves for success in France and Europe.

adidas the Official Matchball Supplier of the Ligue 1

Hi everyone,
Puma is no longer the official matchball supplier of the french Ligue 1. Adidas took over and launched the “Le 80″ matchball to celebrate the 80th anniversary of the French Professional League.

MLS World Football Challenge 2012: Growing Football in the U.S.

Hi everyone,
I often mention on this blog the ongoing growth of football in the United States. Marketing partnerships, digital activations, TV rights deals are some solid pilars MLS is using to grow football/soccer in North America but to also generate additional revenue streams. One significant activity utilized to grow the beautiful game in the U.S. is global clubs friendlies during summer. During the 2012 World Football Challenge, Real Madrid, PSG, Liverpool and Chelsea will play friendly games vs MLS teams.

Al-Jazeera Increases Media Presence in Ligue 1

Hi everyone,
Al-Jazeera is very serious about football and has landed another domestic Ligue 1 media rights package. After acquiring the Champions League TV rights for the french market AND the Ligue 1 TV rights, the Qatar-based broadcaster had secured rights for an additional six live Ligue 1 games per round on pay-per-view, together with a weekly football magazine-style programme.

Nasser al-Khelafi, a Man with a Vision

Hi all,
When QSI (Qatar Sports Investments) bought a 70 per cent ownership stake in French football club Paris Saint-Germain (PSG) earlier this year, La Parisienne newspaper ran an article introducing the new man at the helm under the headline: ‘Le mysterieux Nasser al-Khelaifi.’

OM – PSG: When the Government and the FA Refuse to Do Their Job!

Hi guys,
The French FA and the authorities are proving once again their incompetence. Tomorrow Olympique de Marseille will play PSG. The French FA banned PSG supporters to go to Marseille to support their team. A decision that illustrate a cowardly attitude to blatantly refuse to deal with football fans. Basically, the French FA and the Sarkozy administration decline to do their job.

PSG Expecting Record Sales Shirts

Hi everyone,
The arrival of Qatar investment authority as the club’s new owners has allowed the Parisian club to find its colours in terms of marketing the brand. The only problem is that the capital club had not anticipated such enthusiasm and now finds itself a victim of its own success.