Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.

No Advertising and Sponsorship for BWIN in Portuguese Sports

Hi folks,
Bwin, the world’s biggest listed online gaming company has been forced to takedown all advertising and sponsorship from Portuguese sports competitions after a court ruled its activities illegal.

Cristiano Ronaldo Receives Award for Footballer of the Year and Globe Soccer Award at Dubai

Hi all,
Real Madrid superstar Cristiano Ronaldo received 2 awards in Dubai. The Footballer of the year and Globe Soccer award. A couple of more trophies for the Portuguese international.

Cristiano Ronaldo and Leo Messi: Joke Inside

Hi guys,
Just a joke I read on a website, and LMAO! Let me share it with you.

Cristiano Ronaldo said during a TV interview: “Football God sent me to earth to show people how to play football.” When Leo Messi heard this, he looked puzzled, stared at the ground and said: “That’s odd, I don’t remember having sent anybody to earth!”

Again, that’s a joke!

Enjoy your Sunday!
Karl Lusbec

Benfica and Caixa Bank: a promoted pitch invasion

Dear all,
Benfica and Caixa Bank found a very compelling way to promote their partnership, engage directly with fans and hit significantly the press and social media. How? Very simple: An organised/monitored pitch invasion in front of 40.000 fans. Clubs are always looking into marketing activations which promote partnership, engage with fans and create great buzz. Benfica came up with an interesting one.