adidas Launch the 2013-2014 Ligue 1 Official MatchBall

Hi everyone,
adidas presented the new Ligue 1 2013-14 Ball. The new Ligue 1 2013-14 Official Match Ball will be used for the first time at the Champions Trophy between the league winner Paris Saint Germain and the cup winner (Girondins de Bordeaux or Évian) in Gabon on August 3.

Puma Partners with Arsenal: The Biggest Kit Deal in English Football

Hi guys,
Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football

Wi-Fi and High Tech at Etihad Stadium

Hi everyone,
Is it inappropriate to publish an article on Manchester City the day Sir Alex Ferguson announces his retirement? Not sure, but I am doing it anyways. Etihad Stadium is set to be the most technologically fan friendly stadium.

Chelsea and adidas: It’s Blue, What Else Matters

Hi everyone,
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.

The Bundesliga is Tapping into the U.S Market

Hi guys,
The Bundesliga is setting its sights on the U.S. market as the next phase of its global expansion plan, and has explored talks with Major League Soccer about sending a team to play in its All-Star Game, according to the league’s Head of Business & Specialist Media Dirk Meyer-Bosse.

Opta Appointed Official Data Partner of UK Football

Hi guys,
The four UK professional football leagues (Premier League, The Football League, Scottish Premier League and Scottish Football League) have appointed Opta as their official media data collection and distribution partner for three seasons, commencing with the 2013-14 season.

Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?

Hi guys,
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.

Blackburn Rovers; Another Former Umbro Team Partners with Nike

Hi everyone,
After signing Manchester City and the English FA, Nike partners with Blackburn Rovers, a former Umbro asset. Blackburn Rovers confirmed a new partnership that will see the club’s kit sponsorship move from Umbro to the Nike brand from the start of the 2013-14 season.

Manchester United in Japan for 2013 Summer Tour

Hi all,
Manchester United announced on Tuesday they will visit Japan as part of their pre-season tour of Asia, giving a chance for Japanese attacking midfielder Shinji Kagawa to dazzle his home fans.

Emirates Extends PSG Shirt Sponsorship

Hi everyone,
Emirates and PSG signed a five-year extension to their shirt sponsorship deal.  Dubai-based Emirates has sponsored PSG since 2006 and its current deal, reportedly worth US$5.5 million a year, is due to expire in 2014.

2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year

Hi guys,
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.

#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United

Hi guys,
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.