Champions League: The Two Horse Race Continues

Hi everyone,
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.

Champions League 2013: Puma and Marco Reus on Their Way to Wembley

Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley. 

Puma Appoints Björn Gulden as New CEO

Hi everyone,
Puma SE appointed Björn Gulden as its new chief executive officer (CEO), effective July 1. He succeeds Franz Koch, who left the company at the end of March.

The Nature of Uruguay

Hi guys,
Puma recently launched the new Uruguay kit. The communication of the new AUF kit is made around the victory in Brasil. Will the story repeat itself?

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

Nike Acquires adidas and Puma

Hi guys,
Breaking news: Nike officially acquired today adidas and Puma. The amount has not been disclosed, but some sources confirmed that the price tag is around €80 billion.

New Azzurri Shirt: Bred in Italy and Made for Brasil

Hi guys,
Puma launched the new Azzurri shirt: Bred in Italy and made for Brasil. Puma tood the Italy shirt to a new level of design: bold and fresh.

Puma Official Merchandise Supplier of the 2013 African Cup of Nations

Hi guys,
Puma announced its partnership with the Confederation of African Football’s major competition, as the Official Fan Supplier for the Orange Africa Cup of Nations, SOUTH AFRICA 2013. This partnership will see the first merchandise developed and distributed throughout the whole tournament.

2012-2013 Champions League Kit Sponsors: Still a Two Horse Race

 

Hi guys,
The 2012-2013 Champions league season kicked off today with the draw in Monaco. Some fantastic games ahead especially in Group D, the group of Death. This year, once again, adidas and Nike strengthen their leadership with the biggest amount of sponsored teams.

The PUMA evoSPEED: Catch the Bolt if You Can

Hi guys,
This morning I published a piece about the new PUMA evoSPEED outlining how Puma created a cross category product. A few minutes ago, Puma tweeted the behind the scenes of the advert featuring its major athletes. Pure fun.

Puma Introduces the evoSPEED: A Cross Category Product

Hi everyone,
PUMA is proud to introduce evoSPEED, the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all PUMA sport categories.

The 2012 Football Kit Supplier Survey: Jersey Licensing Top Revenue Stream

Hi guys,
On the Football Lounge, I often focus on the 3 major football kit suppliers: adidas, Nike and Puma. The 2012 Football Kit Supplier released by SPORT+MARKT outlines the fact that these 3 brands are leading the football licensed business.