adidas Add Flamengo to their Global Clubs Portfolio

Hi guys,
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.

Emirates and Real Madrid: The Sky is the Limit

Hi everyone,
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.

Nike Launches Summer 2013 CR7 Collection

Hi guys,
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year

Hi guys,
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.

Ballon d’Or 2012: adidas Celebrates Messi

Hey guys,
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.

Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

New Cristiano Ronaldo Collection made in Nike

Hi everyone,
Nike launched Cristiano Ronaldo’s new clothing line, which preaches an uncommon and sensible approach to competition with its title of “love to win, hate to lose.” Nike values are pointed out to promote one of their most iconic athlete.

Real Madrid and Yamaha Ink a Partnership Deal

Hi everyone,
Real Madrid has signed a two-year deal that will see Yamaha Motor become the club’s official sponsor in Thailand. The Bangkok Post newspaper reports that the agreement between the Spanish Primera Division champion and the Japanese corporation is worth THB250 million (US$8 million).

Nike The Chance: A Powerful Marketing Platform

Hi everyone,
I published an article in March about the Chance program from Nike. The Chance is Nike Football’s global competition seeking out the next wave of hungry young footballers. There are now 100 players left in Barcelona where only 16 will be picked.

2011-2012 La Liga Cumulative Audience: 235 million

Hi everyone,
Spanish Liga BBVA 2011/12 reflected a cumulative audience of nearly 235 million, representing an increase of over 3.6 million viewers compared to the previous season.

Real Madrid and adidas Launch the 2012-2013 Kit

Hi everyone,
Real Madrid and adidas launched the 2012-2013 home kit of the Merengues. With the tagline we all play, adidas launched a Real white and black kit, with its key players and invite fans to celebrate and play. Take a look.