Emirates and Real Madrid: The Sky is the Limit

Hi everyone,
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.

El Clasico will be Aired in Prime Time in India

Hi everyone,
According to I Sport Connect, STAR Sports and ESPN HD will broadcast the first ever prime-time live broadcast in India of the highly-anticipated ‘El Clasico’ between La Liga rivals Real Madrid and Barcelona at 8:30 pm this Saturday, March 2.

New Cristiano Ronaldo Collection made in Nike

Hi everyone,
Nike launched Cristiano Ronaldo’s new clothing line, which preaches an uncommon and sensible approach to competition with its title of “love to win, hate to lose.” Nike values are pointed out to promote one of their most iconic athlete.

Real Madrid and adidas until 2019-2020

Hi guys,
adidas extended the partnership with Real Madrid until end of season 2019-2020 for a record sponsorship deal of €32 million a year. The 3-stripes secure one of the most lucrative sponsorship deal in football.

Nike The Chance: A Powerful Marketing Platform

Hi everyone,
I published an article in March about the Chance program from Nike. The Chance is Nike Football’s global competition seeking out the next wave of hungry young footballers. There are now 100 players left in Barcelona where only 16 will be picked.

2011-2012 La Liga Cumulative Audience: 235 million

Hi everyone,
Spanish Liga BBVA 2011/12 reflected a cumulative audience of nearly 235 million, representing an increase of over 3.6 million viewers compared to the previous season.

Real Madrid and adidas Launch the 2012-2013 Kit

Hi everyone,
Real Madrid and adidas launched the 2012-2013 home kit of the Merengues. With the tagline we all play, adidas launched a Real white and black kit, with its key players and invite fans to celebrate and play. Take a look.

The Highest Paying Teams in the World

Hi all,
Barcelona remain the best paid team in global sport measured by average first-team wages, with Real Madrid in second place but Manchester City of the Premier League have stormed into the top three and continue to close the gap on the Spanish giants according to the Sportingintelligence Global Sports Salaries Survey 2012, published this week.

Castrol Edge Ronaldo – Behind the Scenes

Hi guys,
I recently released an article about the Cristiano Ronaldo film published by Castrol: Castrol Edge. The global premiere of Castrol Edge Presents Ronaldo Tested to the Limit will take place in Madrid, Spain, in September 2011. Here are the “Behind the Scenes”.

DISCUSSION: The Orange Ligue 1: The Poorest League in Europe?

Hi guys,
This week, Olympique Lyonnais and Olympique de Marseille got respectively kicked out of the Champions League by Real Madrid and Manchester United. Yesterday, Paris St Germain, the last french team qualified in a european cup was eliminated by Benfica.

Real Madrid to Speak on Commercial Challenges at Soccerex

Hi everyone,
Soccerex the leading global football forum will be hosting Real Madrid at the Soccerex European Forum on 30-31 March 2011 in Manchester. Both Begoña Sanz, Deputy Sales and Marketing Managing Director, Real Madrid CF and Salvatore Cuccu, Commercial Director, ACF Fiorentina will be speaking on club commercial challenges and strategy.

Asian Sponsors of Top European Clubs 2010/2011

Hi all,
Recently, global clubs such as FC Bayern Munich and Real Madrid strengthened their presence on the Asian market. Going on summer or winter tours in Asia is not enough. Global clubs geared up and signed strategic sponsorship deals with leading industry brands in Asia. Bayern and Real are not the only ones partnering Asian brands. Here’s an overview of top european clubs with significant partnerships with Asian companies.