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Hi guys,
Puma’s football efforts in Africa paid off. Ivory Coast star Yaya Touré who last night was voted winner of the African Player of the Year award.
Hi everyone,
According to The Richest, the world’s highest paid players are as below. Most interesting key learning here: David Beckham is (still) number one. Despite the fact that he is playing in the MLS where there is a salary cap, his sponsorship deals make the difference.
Hi everyone,
I wish you all a happy new year! May 2011 bring health, prosperity, joy to you and your love ones. I hope you had a fantastic new year’s eve and back soon with fully reloaded batteries! 2010 was a World Cup year rich in football marketing experiences and here are my top 10!
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Hi guys,
Puma keeps its strong football commitment in Africa. Being the official kit supplier of Algeria, Ivory-Coast, Ghana and Egypt, Puma extended a long term partnership with their flagship Federation Cameroon. Puma also partners key African players such as the iconic Samuel Eto’o, Stephane M’bia, Benoit Assou-Ekotto, Landry Nguemo to name a few.
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Hi all,
Yesterday in Serie A, another example of stupidity in football. Samuel Eto’o, the Inter Milan striker (and other black Inter players) suffered racist abuse from Cagliari fans. It is obviously (and supposedly) against FIFA / UEFA laws and principles, but it seems that clubs keep on getting away with it.
Dear all,
When the fastest man in the world is featuring the lightest boot in the world, is it a good idea? Yes; Puma launched on August 19 the new V1.10 Lightning SL football shoe, claimed to be the lightest football boot in the world. A very inspirational ad featuring Usain Bolt and Samuel Eto’o where the Jamaican and the Cameroon star are the 2 “men show” on the latest Puma promotional campaign. The fun and cool factors are the key words here. Let’s have a look.
Hello everybody,
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns. EA Sports played differently as Tiger shared his PGA Tour 2011 video game cover for the first time in 13 years. On the other hand, Nike stood by his athlete and aired an interesting, yet controversial advertsing campaign.
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