AC Milan #thefuture: This is What AC Milan Stands For

Hi everyone,
AC Milan released #thefuture, a fantastic video showcasing the club’s values through youth development and the AC Milan Academy. A must watch.

YouTube Taps Heavily into Football

Hi everyone,
YouTube is getting more and more involved in football. The video site has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube.

More Live Football for ESPN

Hi everyone,
ESPN continues to add to its lineup of live top-flight football with the acquisition of French Ligue 1 rights and renewals of its agreements to cover Italian Serie A, Eredivisie and the Russian Premier League. The agreements all include multimedia rights – across TV and digital media – in the UK and Ireland.

Puma Pink Matchball for Second Half French Ligue 1

Hi everyone,
Puma, the official matchball supplier of the french Ligue1 unveiled the ball that will be used for the second part of the domestic league games. The Ligue 1 players will be using a pink ball.

Nike Official Serie A Matchball Supplier until 2015

Hi everyone,
Italy’s Serie A has announced that sports equipment giant Nike will continue as its official ball supplier in all competitions until 2015.

AC Milan Partners with Indesit

Hi everyone,
According to I Sport Connect, Italian Serie A champions AC Milan have announced a new premium sponsorship with leading European electrical goods brand Indesit.

Nike Seitiro: The Nike Matchball for The Premier League, La Liga and Serie A

Hi everyone,
Nike is the official matchball supplier of 3 major european leagues. The Barclays Premier League, La Liga BBVA and Serie A Tim. For the 2011-2012 season, Nike released the Seitiro matchballs following the resounding success of the T90 Tracer. Let’s take a look.

Serie A Fans to Show Identity Card at Stadiums

Hi guys,
According to Sport Business, the Italian government has announced that fans in Serie A will need to carry a supporter identity card to buy home season tickets and follow their team away next season.

Spanish League Leads the Merchandising Race

Hi everyone,
For those familiar with my Football Lounge, you do know my strong interest in SPORT+MARKT football marketing reports. FC Business provides a spot on analysis. Spain’s Primera División, generated revenue of approx. EUR 190 million in the past season, making them the top grossing league in Europe according to the European Football Merchandising Report 2010 by SPORT+MARKT and PR MARKETING.

UEFA Competitions Matchballs: Momentum or Revolution?

Howdy everybody,
Today, UEFA sent an invitation to submit offers (ISO) to all sporting goods companies interested in the rights to supply the official match ball of the UEFA Champions League, UEFA Europa League and UEFA Super Cup. adidas is the official match ball supplier for these competitions until end of season 2011/2012.

Racists chants in stadia: Time to wake up?

Hi all,
Yesterday in Serie A, another example of stupidity in football. Samuel Eto’o, the Inter Milan striker (and other black Inter players) suffered racist abuse from Cagliari fans. It is obviously (and supposedly) against FIFA / UEFA laws and principles, but it seems that clubs keep on getting away with it.

Ligue 1 Orange: a very fragmented league

Hello everyone,
I was watching a Ligue 1 game the other day (Bordeaux v Lyon) and during the highlights, I was surprised to notice the variety of outfit sponsors. I looked closer and put together this “chart” which is, in my opinion, pointing out several topics.