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The attraction of the 2010 FIFA World Cup was the ongoing circus “Les Bleus” showed the world. Their actions hit the headlines of the German, Swiss, US, English and especially Irish press. On a personal point of view, I think their behaviour is a disgrace, shameful, but also so predictable. Not only the coach share a big chunk of responsibilities, also the players and pseudo “leaders”, but essentially the heads of the French Football Federation. Anyways, the goal of My Football Lounge is to primarily focus on the marketing element of football. Les Bleus sponsors are having serious concerns after the dramatic World Cup they went through. Let’s have a look.