Nike Acquires adidas and Puma

Hi guys,
Breaking news: Nike officially acquired today adidas and Puma. The amount has not been disclosed, but some sources confirmed that the price tag is around €80 billion.

Real Madrid and adidas until 2019-2020

Hi guys,
adidas extended the partnership with Real Madrid until end of season 2019-2020 for a record sponsorship deal of €32 million a year. The 3-stripes secure one of the most lucrative sponsorship deal in football.

EURO 2012 Audience Up 51% Compared to 2008 in the U.S.

Hi everyone,
Euro 2012 is over and the event was watched, acclaimed and followed in the United States. Living in NYC, I noticed that although the timezone, the distance and the fact that soccer is not a traditional U.S sport, Euro 2012 received a heavy media presence.

Real Madrid and adidas Launch the 2012-2013 Kit

Hi everyone,
Real Madrid and adidas launched the 2012-2013 home kit of the Merengues. With the tagline we all play, adidas launched a Real white and black kit, with its key players and invite fans to celebrate and play. Take a look.

The 2012 Football Kit Supplier Survey: Jersey Licensing Top Revenue Stream

Hi guys,
On the Football Lounge, I often focus on the 3 major football kit suppliers: adidas, Nike and Puma. The 2012 Football Kit Supplier released by SPORT+MARKT outlines the fact that these 3 brands are leading the football licensed business.

New Naming Rights for MLS Dynamo Houston

Hi folks,
The Houston Dynamo’s new home has a name ahead of its May 12 debut. The MLS franchise will play in BBVA Compass Stadium beginning next season thanks to a newly announced naming rights deal with the banking giant based in Birmingham, Alabama.

Real Madrid and Cisco Partner to Offer Santiago Bernabeu Experience

Hi everyone,
La Liga giant Real Madrid has announced a partnership with Cisco that will aim to transform the Spanish capital club’s Santiago Bernabeu home into one of the most technologically advanced stadia in the world.

No Smoking Inside Camp Nou

Hi everyone,
Barcelona sticks to its core value: Mes que un Club (More than a club). The Catalan club unveiled a new no smoking campaign inside Camp Nou. The Blaugrana will ask their members to vote on a total smoking ban at the club’s next general assembly but in the meantime have launched an anti-smoking campaign to dissuade people from lighting up during matches.

Spanish League Leads the Merchandising Race

Hi everyone,
For those familiar with my Football Lounge, you do know my strong interest in SPORT+MARKT football marketing reports. FC Business provides a spot on analysis. Spain’s Primera División, generated revenue of approx. EUR 190 million in the past season, making them the top grossing league in Europe according to the European Football Merchandising Report 2010 by SPORT+MARKT and PR MARKETING.

A Star for the Spanish Kit. Finally!

Guys,
adidas launched a new home kit for spain in a very cool viral featuring David Villa, Xabi Alonso and Fernando Llorente. The kit is a hommage to the world champions and will be worn for the first time in a friendly game against Portugal on November 17 in Lisbon.

Only The Fastest, the New Nike Football Viral

Guys,
On October 21st, I reported the potential new Nike Mercurial Cristiano Ronaldo will be wearing. Nike launched two days ago (October 26), a 35 second teaser viral aimed at raising awareness, suspense about Cristiano Ronaldo’s new football boots.