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Bayer Leverkusen: Official Tender for the Main and Jersey Sponsorship
June 20, 2011 in Sponsorship | Tags: Bayer 04 Leverkusen, Bundesliga, FC Barcelona, Fußball-Bundesliga, Hill & Knowlton, Qatar Foundation, Sponsor (commercial), UEFA Champions League | Leave a comment
Hi guys,
Main jersey sponsorship is one of the most lucrative revenue stream for a football club. FC Barcelona for instance signed a €150 million shirt sponsorship deal with Qatar Foundation back in December 2010. Bayer Leverkusen adopted a different strategy.
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