The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

adidas Challenges Fans with new Mobile App Gaming Experience

Hi guys,
adidas football have launched their latest mobile gaming app to promote the forthcoming release of the next generation adizero™ f50 boot. From today, football fans can download the exclusive ‘f50 Game’ app via the Apple Appstore or Google Play, unlocking unique adidas content which includes a game, 360˚product tour and other f50-related experiences.

Castrol Edge Launches Euro 2012 Campaign

Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.

Liverpool 2012-2013 Kits: The Dawn of a New Era

Hi everyone,
Busy few days kept me away from writing about what happened in football marketing recently. Let me start with the launch of the Liverpool 2012-2013 kits. One of the most popular piece on my blog is about the potential 2012-2013 LFC kits. Well, I was not far off from the truth.

Liverpool FC, 1st Premier League Club on Pinterest

Hi everyone,
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).

2012 Make it Count Campaign from Nike

Hi everyone,
Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012.

French Ligue1 Launches Facebook and Twitter Official Sites for its Competitions

Hi guys,
From now on, fans of the Ligue 1, Ligue 2 and Coupe de la Ligue can follow the latest news directly on the recently-launched Facebook pages, which are specifically-dedicated to each competition.

Jaguares de Chiapas Bring Twitter to a New Level

Hi everyone,
Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts. This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans.

The F.A Create New Android Application for the 2011/2012 Season

Hi everyone,
The Football League have introduced their Official Clubs’ Android App for the 2011/12 season, allowing fans to keep in touch with their team wherever they are and whatever they are doing.

World Cup Loss Costs U.S.Women National Team $10 Million in Endorsements Deals

Hi everyone,
The U.S. women’s soccer team might have just left $10 million in endorsements on the table after Sunday’s shocking loss to Japan in the 2011 FIFA Women’s World Cup.

Puma Relaunches Project Pink

Hi everyone,
Puma has kicked off its second year of Project Pink on the heels of an over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation in 2010.

Puma Offers Spurs Fans the Chance to Guess the Tottenham 2011-2012 Kit

Hi guys,
Another article about Puma today. Tottenham Hotspur and Puma launched a great marketing activation for the Spurs 2011-2012 Home kit season: Guess The kit on Facebook. This social media platform is definitely the prefered one for sports manufacturers.