adidas Targets €2 Billion sales in Football in 2014

Hi everyone,
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.

Champions League 2013: Puma and Marco Reus on Their Way to Wembley

Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley. 

adidas Launch the New Nitrocharge Boot

Hi everyone,
adidas unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure & f50 ranges.

AC Milan and adidas Launch Gold 3rd Kit

Hi all,
AC Milan and adidas unveiled the Rossoneri’s 3rd kit for the 2013-2014 season. A gold based kit colour which combines AC Milan traditional black and red colours.

EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.

The adidas Final Wembley 2013: A Tribute to Wembley

Hi guys,
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Heineken The Candidate: Creative, Fun and Entertaining

Hi guys,
Job interviews, employer’s questions, we’ve all been there. They can be boring, repetitive and/or utterly uninteresting. Heineken, one of the Champions League sponsors brought the interview experience to a different level. Incredibly inspirational, fun and the end result is simply mindblowing.

adidas Celebrates Messi (again) with the Messi Matrix 2012

Hi everyone,
adidas created the digital application Messi Matrix 2012, enabling fans to celebrate and explore the record-breaking year of the four time Ballon d’Or winner in a fast and fun way.

Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

Emirates Puts Sponsorship Pressure on Arsenal

Hi everyone,
Arsenal will lose some of their £30million a year sponsorship from main backers Emirates if the club fail to qualify for the Champions League in the future.

HTC Inks a Deal with UEFA as Phone and Tablet Provider

Hi guys,
HTC has agreed a deal with UEFA to partner both the Champions League and the Europa League football competitions.