London Olympics Boost adidas Sales

Hi everyone,With the closing of the London 2012 Olympic Games, adidas draws a positive conclusion of its involvement in the event. “Our presence in and around the Olympic Games was fantastic,” said Herbert Hainer, CEO of the adidas Group.

adidas Strengthens its Leadership in Football with Euro2012

Hi everyone,
Adidas raised its forecast for sales of football products in 2012 to a new record of more than €1.6 billion ($2 billion) due to robust sales of jerseys from the German team, as well as replica match balls. It also said its coming closer to its goal of becoming the market leader in Poland by 2015 at the latest.

Castrol Edge Launches Euro 2012 Campaign

Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.

ESPN Launches Global Multi-Platform Football Brand

Hi everyone,
ESPN, Inc. this week will introduce ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, radio, print, online, print and mobile.  Just in time for the 2012 UEFA European Football Championship, the new offering will bring together all of ESPN’s soccer properties and house them under one universally recognized name. 

Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market

Hi everyone,
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.

Thomson, the Official Euro 2012 Tour Operating Programme

Hi everyone,
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.

Ronaldo and Castrol Extend Partnership

Hi everyone,
Last year, I was sharing with you the deal between Castrol Edge and the Real Madrid star Cristiano Ronaldo. Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.

Carlsberg Kicks Off Euro 2012 Campaign

Hi guys,
As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.

adidas Targets Market Leadership in Poland with UEFA EURO 2012

Hi everyone,
adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.

Two New Sponsors for UEFA Euro 2012

Hi everyone,
Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.

UEFA Chose IMG Worldwide as Official Sales Agent for Euro 2012 Hospitality Packages

Hi everyone,
UEFA has selected IMG Worldwide, the global sports, fashion and media company, to be their official sales agent for UEFA Euro 12 hospitality packages in the UK, Russia and Turkey.

Italy TV Rights for Euro 2012 Awarded to Rai

Hi guys,
European soccer’s governing body, UEFA, has reached an exclusive agreement with Italian state owned public service broadcaster RAI Radiotelevisione Italiana for the nation’s broadcast rights to the 2012 UEFA European Championships in Poland/Ukraine.