Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

HTC Inks a Deal with UEFA as Phone and Tablet Provider

Hi guys,
HTC has agreed a deal with UEFA to partner both the Champions League and the Europa League football competitions.

Vieira Launches the Western Union PASS Initiative

Hi everyone,
Patrick Vieira explains a new initiative from The Western Union Company, the new Global Partner of the UEFA Europa League, and the Western Union Foundation, who will turn every successful pass in this season’s competition into funding to support one day’s education for young people around the world.

adidas Launch the 2012-2013 UEFA Competitions official Matchballs

Hi guys,
Today UEFA will proceed with the draw for group stage of the 2012-2013 Champions League matches. On that occasion, adidas will launch the official matchballs for the 3 major clubs competitions: Champions League, Liga Europa and SuperCup.

Champions League 2012-2013 Revenue Distribution

Hi everyone,
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.

More Live Football for ESPN

Hi everyone,
ESPN continues to add to its lineup of live top-flight football with the acquisition of French Ligue 1 rights and renewals of its agreements to cover Italian Serie A, Eredivisie and the Russian Premier League. The agreements all include multimedia rights – across TV and digital media – in the UK and Ireland.

UEFA Launch New Initiative to Drive more Europa League Facebook Fans

Hi guys,
UEFA have introduced a new marketing strategy through Facebook to get more fans engaged with the Europa League before the knockout stages start in February.

UEFA Financial Fair Play: Upcoming Success or Failure?

Hi guys,
Today, UEFA warned football clubs of sanctions they will face if they do not respect the Financial Fair Play that will be kicked off for the 2013-2014 season. I’d like to have your views as to whether the FFP is viable. Will it ever work? Is it doomed to fail or succeed? But here is what UEFA said:

UEFA and adidas until 2018

Hi everyone,
Adidas and UEFA have announced the extension of their long-term partnership for the UEFA Champions League and UEFA Europa League as well as the UEFA Super Cup and UEFA Women’s Champions League.

Sub-Sahara and Africa Champions League and Europa League TV Rights to Canal+ Afrique

Hi everyone,
UEFA today announced the award of the 2012-15 UEFA Champions League and UEFA Europa League French language media rights in Sub-Saharan Africa to CANAL+ AFRIQUE.

Manchester United in Europa League: A True Loss?

Hi everyone,
Manchester United chief executive David Gill is to lead an immediate financial review at Old Trafford as the club’s owners, the Glazer family, take steps to assess the ramifications of a potential £20million shortfall in prize-money following the club’s group stage elimination from the Champions League.

UEFA Unveils Financial Bonuses

Hi everyone,
Teams participating in the Champions League this season will receive between $10 million and $50 million in revenue redistribution alone. UEFA said Tuesday on its website.