Champions League 2013: Puma and Marco Reus on Their Way to Wembley

Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley. 

AC Milan and adidas Launch Gold 3rd Kit

Hi all,
AC Milan and adidas unveiled the Rossoneri’s 3rd kit for the 2013-2014 season. A gold based kit colour which combines AC Milan traditional black and red colours.

EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.

The adidas Final Wembley 2013: A Tribute to Wembley

Hi guys,
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.

Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?

Hi guys,
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.

Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

Paris St Germain Inks meaningful Deal with Qatar Tourism Authority

Hi everyone,
Paris Saint-Germain have inked a huge deal with the Qatar Tourism Authority (QTA) that will bring the Ligue 1 leaders more than €150 million ($198.5m) over each of the next four seasons, according to reports.

adidas and MLS Launch New adidas Prime Matchball

Hi everyone,
adidas leverage their marketing rights with the Major League Soccer, and one crucial element is the league matchball. adidas and Major League Soccer unveiled the updated adidas Prime, the official match ball for the 2013 MLS season. 

HTC Inks a Deal with UEFA as Phone and Tablet Provider

Hi guys,
HTC has agreed a deal with UEFA to partner both the Champions League and the Europa League football competitions.

Bundesliga Adopts Revenue Distribution Key for 2013- 2017

Hi everyone,
In a meeting held in Frankfurt am Main, the German League Association unanimously agreed to a new distribution key for the league’s centralised marketing revenues for the 2013/14 to 2016/17 seasons.

Chelsea is (Finally) Making Money

Hi guys!
Chelsea FC plc announced a profit of £1.4 million for the first time in Roman Abramovich tenure as owner of the Premier League club. The figures, for the year ending 30th June 2012, showed a record group turnover of £255.7 million, making Chelsea the fifth largest club in Europe in terms of revenue.

The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report

Hi guys,
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look