Castrol Edge Launches Euro 2012 Campaign

Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.

Racism at Euro2012: Panorama Strikes…..again!

Hi guys,
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.

Thomson, the Official Euro 2012 Tour Operating Programme

Hi everyone,
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.

Carlsberg Kicks Off Euro 2012 Campaign

Hi guys,
As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.

adidas Targets Market Leadership in Poland with UEFA EURO 2012

Hi everyone,
adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.

Two New Sponsors for UEFA Euro 2012

Hi everyone,
Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.

UEFA Chose IMG Worldwide as Official Sales Agent for Euro 2012 Hospitality Packages

Hi everyone,
UEFA has selected IMG Worldwide, the global sports, fashion and media company, to be their official sales agent for UEFA Euro 12 hospitality packages in the UK, Russia and Turkey.

Epicentre K: UEFA Euro 2012 First National Sponsor

Hi all,
Epicentre K has been revealed as the first of four Ukrainian national sponsors for Uefa Euro 2012.  A long-standing partner of Ukrainian soccer, serving as the title sponsor of the Ukrainian Premier League since the 2008/2009 season, the home improvement chain was officially unveiled as a national sponsor at a special ceremony in Kiev.

Polish Football Clubs to Spend 1.3bn dollars on 20 New Stadia

Hi all,
This week saw 72 hydraulic cranes lift Warsaw’s new US$400m national stadium’s retractable roof on to the structure, Polish football clubs hope that the flagship stadium will launch a revival in the nations fortunes in the sport.