The 2010 FIFA World Cup gave a boost to US audience

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Hello everyone,
Just noticed I have not posted in 4 days! I was working on some amazing projects and met up with really interesting sports professionals. One of them being Paul Smith, a great guy, and I invite you to visit his website. World Cup is over and I am scanning the web (not easy) to find relevant datas to share with you guys. One of them is (again) a The Nielsen Company survey pointing out that the 2010 World Cup contributed to a 22% increase compared to the previous World Cup for US viewers.

On June 26, Ghana defeated the US by 2-1 in Rustenburg. It was a new milestone in US football as The record viewership, which includes audiences watching on ABC and Univision, surpassed the previous high of 18.1 million viewers who watched the 1994 World Cup final between Brazil and Italy.

Overall, the US audience during the 2010 World Cup skyrocketed and reached a 112 Million viewers on english and spanish language network. According to The Nielsen Company it is a 22% increase compared to the 2006 World Cup which reached 91.4 million viewers. Nielsen’s research also emphasised on the fact that 57% of the total audience was male and 43% was female. Almost half (49%) of the total audience fell between the ages of 18 and 49.

Let me add a couple of elements:
– The US are the 2009 Confederations Cup runner up, losing to Brazil 3-2 after a 2-0 up.
– 1st of Group C at the 2010 World Cup.
– The US is a bidding nation for the 2018-2022 FIFA World Cup.
– Confirmed fantastic players (Landon Donovan, Clint Dempsey, Tim Howard, etc…) and staff stability.
Thierry Henry joins the MLS, not as a marketing ploy but to play football and give a bigger impact on the field.
– Massive ESPN coverage during the 2010 World Cup.
– European football clubs summer touring in the US.

The list could go on, but my point being that US football is more and more positioning itself as a true football country. All these elements are self explanatory.
There is still a lot to do however, as the recent appalling Thierry Henry interview from 2 Fox journalists still shows somehow a lack of interest and football knowledge. However, this poor interview is to me,  not to be taken to illustrate how the US sports media are considering football. I do believe that Terry Baddoo or Pedro Pinto would have done a better job!

Glad to hear your thoughts!

Karl Lusbec



4 thoughts on “The 2010 FIFA World Cup gave a boost to US audience

    […] This post was mentioned on Twitter by Lusbec Karl, Lusbec Karl. Lusbec Karl said: The 2010 FIFA World Cup gave a boost to US audience: […]


    World Cup bid delegation gets ready for US visit « said:
    August 4, 2010 at 12:01 pm

    […] mentioned in a previous articles that football in the US is growing. Not only the fan base is increasing, but the marketing means and investment are tremendous. A […]


    adidas and the MLS: New Partnership until 2018 « said:
    August 30, 2010 at 4:03 pm

    […] that the MLS is positioning the league very smartly and efficiently. Not only numbers do show that American football viewers increased during the World Cup 2010, but the league also attracts football stars which gives it more […]


    Indra Nooyi strengthens the US Bid Committee « said:
    October 1, 2010 at 3:41 pm

    […] paved with meaningful milestones. The World Cup 2010 unveiled a strong interest in football and an impactful audience increase in the US . Then Thierry Henry moved to NYRB and lift the MLS playing value. Next, adidas and the […]


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