In France, Paris St Germain is known for different aspects of its young life. It could be for fantastic players such as Georges Whea, Rai, Lama or more recently Ronaldinho. But the core headlines of the french capitale football club are mainly in the negative section. PSG is known for some radical elements among its fans. This minority of pseudo supporters is responsible for terrible events that happened last year with the death of a one of them. PSG President Robin Le Proux and his staff took a stand and have been working on a new image plan to fight against this plague.
1. Random seats and no more seasonal membership
In order to end the regroup of Boulogne and Auteuil members, fans will be given random seats in the stadium. No more membership for these 2 areas of the Parc des Princes.
2. One seat – One name
On the lower part of the Boulogne and Auteuil wings, one seat will be allocated to one fan name. Therefore the supporter must give his identification to access this area.
3. Become family friendly
Two specific areas of the Parc des Princes will be allocated to families. Seats will cost 6€ for kids and free of charge for women.
4. Fans attending away games will be heavily monitored
Security staff will be among PSG fans attending away games. They will mingle with supporters in buses and trains all the way to the stadium where they will be sitting with them.
The complete programme is here in french.
PSG is 40 years old this year, and launched two additional tools to change their image; Their official mascott called Germain and the PSG anthem.
Germain is a cute Lynx who will be with players during warm ups and in charge of entertaining kids before the game. “Go West” has been re-written with PSG enthousiastic lyrics and will be played while players enter the pitch.
Paris St Germain decided to drastically change its image internally and externally. The PSG executives took severe measures to get rid of its violent supporters that are mainly responsible for the messy image of the club.
Now, I must say that these problems exist within the club for more than 20 years, and for once, a PSG President has the courage to step up and face issues his predecessors left for the next guy to take care of.
Also, it is not acceptable that in France, NO gouvernment took significant measures to make sure sure hooligans are not accessing football stadiums. Basically, for 20 years, french gouvernments let football clubs take care of social issues, and it is not going to change with Sarkozy in power…
The Ligue 1 just started with PSG endorsing a brand new image externally. Now sporting results need to follow, not only to make people happy, but to regain the fame and class the club had in the 90’s.