When the fastest man in the world is featuring the lightest boot in the world, is it a good idea? Yes; Puma launched on August 19 the new V1.10 Lightning SL football shoe, claimed to be the lightest football boot in the world. A very inspirational ad featuring Usain Bolt and Samuel Eto’o where the Jamaican and the Cameroon star are the 2 “men show” on the latest Puma promotional campaign. The fun and cool factors are the key words here. Let’s have a look.
Sometimes, we tend to forget the basic principles of a good marketing ad;
1. A powerful teaser
2. An “out of the box” idea
3. An ad launched with recognisable icons
4. An inspirational product
Puma did all of this. First of all, with the below teaser:
Then, Puma introduced their new V1.10 Lightning SL Football boots with a gold/black/green colour palette, inspired from the Jamaican flag colours and also from Usain Bolt’s track and field shoes. Puma claims to have created the lightest football shoe in the world as the Lighting SL weighs 150 gramms (5.3 ounces).
Great icon combination, cool promotional ad, “fonky” product. Puma put together all the ingredients for a tasteful recipe!