Sportfive appointed by UEFA to market media rights to EURO 2012 in Asia

Dear all,
According to UEFA.com, the European football governing body has been appointed Sportfive as the exclusive sales agency for the media rights to UEFA EURO 2012 in numerous markets in Asia (excluding Brunei Darussalam, Indonesia, Japan and Malaysia) and across all of Oceania. The agreement covers a total of 49 territories, including China, Thailand, Hong Kong, Singapore, India, Vietnam and Australia.

As part of this deal, Sportfive will also market the media rights to the 2011 and 2013 UEFA European Under 21 Championships and UEFA Women’s EURO 2013.

UEFA and Sportfive had already partnered for the sales of the media rights of the EURO 2008. A collaboration that was successful. Vincent Tong Cuong, (COO of Sportfive International) said: “Sportfive is honoured and proud to have been selected by UEFA to embark upon such an important media sales project. The appointment confirms our strong media presence on the international market and I have every confidence in our teams to deliver outstanding agency services and the highest levels of professionalism throughout the entire sales process. UEFA EURO 2008 was a rewarding experience for SPORTFIVE and we are delighted to build upon and further develop our long-standing relationship with UEFA to offer a combination of experience, expertise and innovation for UEFA EURO 2012.”

Sportfive will strive to ensure maximimum audience distribution and coverage, providing new opportunities for exploitation across all media platforms, including free-to-air television, pay television, the internet and mobile.


The appointment of Sportfive further confirms UEFA’s global media sales strategy to secure the best possible partners, being broadcasters directly or agencies, in order to ensure the most consistent and robust distribution of UEFA EURO 2012 broadcast rights worldwide.

Another significant football sponsorship deal signed by UEFA. Sportfive is an international sports marketing agency that has a meaningful success in media rights, marketing activations and dealing with key football partners. Well done, and good luck to them”

Karl Lusbec


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