Puma football counts a new member in its portfolio. The Chilean National Team. The famous “Chi Chi Chi! Le Le Le! Viva Chile” will be sung by players wearing Puma kits. Counting already Uruguay among its members, Puma strengthens its presence in South America next to football giants Brasil and Argentina, sponsored respectively by Nike and adidas. Puma launched the Chile kits during the game against Uruguay yesterday.
Chile was greatly inspired as they beat their South American neighbours 2-0 at the Estadio Nacional de Chile. Marcelo Bielsa’s team will be wearing their new sponsored kits the entire 2010-2011 season, including the Copa America in July. According to Puma, the new kit is part of the PUMA PowerCat Collection, which is inspired by ‘raw’ football and a player’s primal instinct of fight versus flight.
Chile is the newest member of the PUMA family to represent the PowerCat Collection and is joining the ranks of PUMA-sponsored football teams Italy, Switzerland and Uruguay who are also outfitted in PowerCat kits. [Source: Puma.com]
Also, persistant rumours outline that Puma signed a deal with the South African Federation. The “Bafana Bafana” were sponsored by adidas since 1998, and their partnership was going to an end by end 2010. Nike and Puma were bidding to add Parreira’s team to their portfolio, and supposedly, Puma caught the right wagon.
In that case, Puma does confirm its strong football commitment to the African teams. After Cameroon, Algeria, Ivory Coast, Ghana, Egypt, Jochen Zeitz’s brand would add another significant African symbol to its portfolio. With the utilisation of African assets such as Kehinde Wiley, and activations such as Puma Africa Unity Kit, it could be a major move.
I keep an eye on an official statement confirming or not that the Bafana Bafana joins the Puma family and will let you guys know.