Football brands are often showing inspirational ways to engage with fans and promoting their products at the same time. Facebook is the perfect platform to “kill two birds with one stone”.
Recently, Mesut Özil’s facebook page reached 1 million fans, and Nike launched a special football shoe to thank fans for following the German international. One million fans on Facebook, is a significant milestone and Nike took action by launching a special shoe for Özil.
The Nike Mercurial Superfly II with 1 MIÖ embroiedered on it. Özil said on his Facebook page: “Thanks for the tons of comments on my new ‘1-MIÖ-Mercurials’. Many have asked if they could have the boots. For this reason, I decided that one of you can win them. In addition, I’ve also signed 50 201Ö T-Shirts, that you also can win. Click here: http://on.fb.me/WIN_1MIO Good luck! Gruß Mesut.” [Source: Soccerlens.com]