Wembley Champions League 2011: The Importance of Visual Identity Design

Hi all,
Wembley is getting ready for the Champions League final on 28 May 2011. The visual identity will be unveiled by UEFA during a ceremony on November 25 in London. A visual identity is key in a marketing concept. It is a “must to have” piece in a global event or products and brings consitency, marketing impact and strong recognisation to name a few benefits.

UEFA will be presenting the final design on Thursday at Wembley’s Great Hall. The ceremony will count many football past glorious stars especially Gary Lineker, the UEFA Champions League final ambassador, and also UEFA officials. The initial idea behind the creation of a visual identity for each final was to fashion a specific design giving a distinctive flavour of the host city.

The London final on 28 May 2011 has been given a personality of its own with a complete design concept developed for the event. The design and logo will provide the final with a unique identity applied across a wide range of promotional applications, with the objective of helping promote the match and enhancing the prestige of one of the world’s biggest sporting occasions.

The initial idea behind the creation of a visual identity for each final was to fashion a specific design giving a distinctive flavour of the host city. [Source: UEFA.com].

UEFA gives a great importance to the brand identity of each football competition it organises. Obviously, the Champions League get most attention, but the Europa League was very well branded and found its audience competition relevance.

Enjoy the games tonight! I will be watching Marseille playing Spartak Moskow and whatever game will be on! Although I am not a Marseille fan, I wish them good luck!

Karl Lusbec

 

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