Puma is focusing on sports lifestyle, but also gives a strong hommage to its sports icons. After launching a special collection for Maradona’s 50th birthday, Puma released a social media game on Facebook. The rules are simple: start or join a juggle and you have 30 minutes to pass the video on to a friend through Facebook.
After adidas launched its “Danger makes legend networking game” and Nike’s Mesut Özil thanked his 1 millon fans on Facebook, football brands are more and more leveraging their assets through social medias, and Facebook seem to be their favourite platform.
I am not a social media expert (there are too many out there anyways…) but it goes without saying that engaging directly with your audience and promote your product in the most efficient manner triggers football brands to use Facebook to its greater extend.
Puma is at the same time giving a hommage to its fantastic football icon, challenging its fans in a very inspirational way and above all, promoting the Maradona’s collection launched on November 1st. The campaign is a perfect fit with Puma’s sports casual positionning.
The booming of social medias in football provide football brands with a quick turnaround to promotes their products, leverage their assets and engage directly with their target audience in a cool and appealling fashion. All this with way less prohibitive costs than before.
How about you guys try the juggling contest out and post your results here? Will you dare?