Serie A club ACF Fiorentina have unveiled today a sponsorship agreement with Japanese car manufacturer Mazda. The past few months, La Viola have been featuring the logo of Save the Children, a charity organisation. The deal with Save the Children could be extended until the end of the 2011-2012 season, but Fiorentina is looking into more revenue streams.
The sponsorship deal with Mazda will last until the end of the 2012-13 season and will be worth circa 4 million Euro to Fiorentina. Fiorentina officials said: “After the end of the relationship with the former sponsor (note: Toyota) we took our time to look for a good partner for the purple shirt”.
La Gazzetta dello Sport claims that with the Viola’s current arrangement with the ‘Save the Children’ charity due to expire on New Year’s eve, negotiations have already started to seal a deal with Mazda. It’s been reported that talks with the charity will continue into the New Year but Mazda’s name could also be embossed on the Viola’s shirts from next season.
It’s another significant partnership between a major Serie A Club and a car manufacturer. With the strong presence of german car manufacturers in the Bundesliga, Japanese car brands seem to tap into the italian market. New trend?