Epicentre K: UEFA Euro 2012 First National Sponsor

Hi all,
Epicentre K has been revealed as the first of four Ukrainian national sponsors for Uefa Euro 2012.  A long-standing partner of Ukrainian soccer, serving as the title sponsor of the Ukrainian Premier League since the 2008/2009 season, the home improvement chain was officially unveiled as a national sponsor at a special ceremony in Kiev.

“It is Uefa’s intention to have four national sponsors in Ukraine and in Poland. This announcement is the first of its kind and it shows Ukraine leading the way in an important activity relating to Euro 2012,” said Uefa Events SA chief executive, David Taylor.

“It seems particularly appropriate that the first national sponsor – Epicentre K – sells products for building and renovating, as it’s almost a symbol of the change that has taken place in Ukraine in recent years. It is also appropriate that the first national sponsor for Euro 2012 is also a sponsor of both professional and grassroots football in Ukraine,” Taylor added.

Under terms of the agreement, financial details of which were not released, Epicentre K will enjoy significant brand visibility through logo placement on perimeter boarding at all matches played in Ukraine, including the final. Additionally Epicentre K will have the ability to run ticket promotions for its customers and the licensing rights for the manufacture, distribution and sale of Uefa Euro 2012 branded home improvement products.

Epicentre K co-owner, Galyna Gerega, said, “We have been title sponsors of the Ukrainian Premier League for the last three years, and the next huge step for us is this agreement with Uefa I am proud we have become the first of eight Euro 2012 national sponsors. We are grateful to Uefa for their trust and understand it is a great responsibility for us.”

Football Federation of Ukraine (FFU) president, Grigoriy Surkis, added, “They say dreams come true. And today one dream has come true. It’s symbolic that here, in the biggest hypermarket of building and renovation, which has an area of more than four football pitches, we announced the first national sponsor for the biggest sport event in our country’s history. It is another huge step towards Euro 2012, and I’m sure that in a little more than 500 days Ukraine will welcome thousands of fans from the whole world who later will leave with unforgettable memories.”

[Source: Sports Pro Media]

Karl Lusbec