According to I Sport Connect, Real Madrid signed a 2 year sponsorship deal with Indonesian snack company Dua Kelinci. Under terms of the deal, Dua Kelinci will become an official sponsor of Real Madrid.
The FMCG company will use the Real Madrid marks (logo, emblems, colours, fonts etc…) worlwide for promotional purposes. Real Madrid’s director of institutional relations Emilio Butragueño released a statement on Real Madrid’s official website reading: “This collaborative effort will bring many benefits to our supporters in the Southeast Asian country”
Dua Kelinci deputy director, Edwin Sutiono stated: “This partnership is a strategic step towards improving the company’s image. It will help us expand our brand in the international market.” Butragueño added: “This deal will bring many benefits to our supporters in Indonesia, and it will allow Dua Kelinci to reach out and provide inspiration to a younger market through Real Madrid.”
In a previous article, I outlined FC Bayern Munich reaching out to the Indian market with a significant deal with the green energy company Yingli Green. Now, it’s Real Madrid’s turn to tap into a booming market with a significant partnership with an industry leader in the Fast Moving Consumer Goods.
After having secured its global licensing deal and tapping into the Japanese fan base, Real Madrid shift to second gear by building its presence in Indonesia. It seems that Asia is the priority market for global football clubs!