PUMA Close to Sign a Partnership with Bafana Bafana

Hi everyone,
Back in November, Puma signed a deal with the Chilean National team. There were already rumours announcing an upcoming deal between Puma and the South African Football Association (SAFA). Since yesterday, SAFA and Puma are reportedly close to sign a partnership which will make Puma the official kit supplier of the Bafana Bafana.

SAFA CEO Leslie Sedibe confirmed on January 30th that Puma will be the official kit supplier of SAFA, and the Bafana Bafana new football kit will be unveiled on February 9 against Burkina Faso in South Africa. “The preferred technical sponsor for the senior national team is Puma and negotiations are at an advanced stage. It is a very lucrative deal for South African football and all the other national teams. I can assure you that when Bafana play against Burkina Faso next month, they will be in the new Puma jerseys.” said Sedibe.

Sedibe said the delay in announcing the new sponsors was caused by negotiations with the government around the use of the Protea logo on the Puma kit. “But we have resolved the issues around the Protea and we now have a licence from the Department of Sport to put it in its rightful place on the front of the Bafana jersey. There are no problems now.”

Puma continues its strong football positioning in African Football. With global players such as Samuel Eto’o, Puma counts in its portfolio Ivory Coast, Ghana, Cameroon, Algeria. Adding the Bafana Bafana to their portfolio is a strong move which confirm a marketing strategy in place for several years.

Karl Lusbec


4 thoughts on “PUMA Close to Sign a Partnership with Bafana Bafana

  1. Hello Sherman,
    Puma has always been very consistent with their approach to African football. By partnering with key African federations such as Cameroon or Ghana, and using African and global football icon Samuel Eto’o in all their commercials, Puma sent a clear message.

    In addition, Puma counts within its assets Kehinde Wiley, an African artist with whom they launch meaningful marketing activations and products.

    You’re right, if this partnership with SAFA goes through, Puma will count another African team with a global impact in their portfolio.
    Stay tuned!


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