adidas and the Spanish Football Federation until 2018

Hi all,
adidas and the RFEF (Spanish Football Federation) are proud to announce the extension of their sponsorship agreement, extending the relationship until December 2018 for $33,6 million per year.

The extension agreement comes as a result of the close relationship between both parties over the last 30 years and successes achieved together – most notably with the Spanish team winning the UEFA EURO 2008as well as the 2010 FIFA World Cup.

“We are very proud and excited to announce the extension of our successful partnership with the Spanish Football Federation RFEF. adidas is the global leader in football and Spain is currently the strongest team in the world which makes this partnership a perfect fit. We are looking forward to continuing our successful partnership and to supporting the Spanish Federation in their future successes.” said Herbert Hainer, CEO of the adidas Group.

“We are really glad to have adidas as our official sponsor. This agreement allows us to count on the support of adidas, which is without doubt the leading football brand. We are going to continue our partnership with them to support the world of football in every aspect,” said Ángel María Villar, President of the RFEF.

Both bodies will continue working together to promote football at all levels. adidas sponsors every team of the RFEF, including the U-17 team who are the current runner-up in Europe and third in the world, as well as the U-19 team who are the current runner-up in Europe. [Source: adidas group]

During the World Cup in South Africa, adidas sponsored 12 teams: Spain, host nation South Africa, Mexico, Argentina, Paraguay, Japan, Nigeria, Germany, France, Slovakia, Denmark and Greece.

In addition, as official matchball supplier to FIFA, adidas provided the World Cup 2010 with the Jabulani, and the JO’bulani exclusively for the World Cup final. The JO’bulani was sold to auction after Spain lift the trophy.

adidas is securing a partnership with the current best team in the world. After losing the French Football Federation to Nike, the 3-stripes are maximising on their current strong asset, and extending the sponsorship deal with RFEF is a smart and significant move!

Karl Lusbec

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