France vs Brazil; A Nike Event

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Yesterday Nike launched simultaneously the FFF (France) and CBF (Brazil) kits. An event 100% Nike which celebrates the 1st game the French Football Federation is outfitted by Nike after 38 years wearing adidas.

I (unfortunately) was not there, but from what I read/heard/saw, Nike took a marketing ownership of the Stade de France. France couldn’t have had a better start than beating Brazil 1-0, and keeping the winning streak going.



Nike counts in its portfolio;
UEFA: France, Portugal, The Netherlands, Serbia, Slovenia
OFC: New-Zealand, Australia
AFC: South-Korea

adidas counts in its portfolio:
UEFA: Spain, Germany, Russia, Denmark, Greece, Slovakia
CONMEBOL: Paraguay, Argentina,
CAF: Nigeria
AFC: Japan


Karl Lusbec


5 thoughts on “France vs Brazil; A Nike Event

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    Jeremy said:
    February 13, 2011 at 4:28 pm

    Indeed, a good start for Nike and France, let’s hope it continues! What is the deal with the new jerseys though? They have a completely different look to any other team’s jersey and look more like a little buttoned down polo that one would wear on the golf course rather than on a soccer field. Strange move there by nike. I hope you got to see the game on TV at least…


    Karl Lusbec responded:
    February 14, 2011 at 4:14 pm

    Hi Jeremy,
    My take is that having FFF newly on board, Nike did something specific for the Federation, with the “United by our differences” campaign. Did you check out this article?
    Design-wise, it’s a very simple yet elegant shirt, and Nike put a strong emphasis on simplicity and technology.
    I did see the game, and glad to see that Benzema is “back”!


    FFF Nike Away Kit Unveiled « said:
    March 7, 2011 at 2:50 pm

    […] everyone, Today, Nike unveiled the new FFF Away kit. Following the home launch with a full Nike event in Paris with France playing Brazil, the Beaverton firm launched the away kit, and emphasized on the innovative design keeping alive […]


    2011 Football Marketing Highlights « said:
    December 30, 2011 at 3:39 pm

    […] launched FFF and CBF home kits during a France vs Brazil […]


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