According to I Sport Connect, the Russian broadcast rights for the UEFA Champions and Europa League tournaments for 2012-15 have been awarded to NTV and NTV Plus.
Media rights will also include the UEFA Super Cup curtain-raiser to the European season, with the deal representing an extension of an existing agreement between the two parties.
Under the terms of the agreement, NTV and NTV Plus will air at least six live matches simultaneously every Tuesday and Wednesday during the Champions League and six live matches from each Europa League kick-off slot. UEFA also stated that NTV’s commitment to broadcasting free-to-air highlights has “increased markedly from the current cycle”. Additionally, the rights will be also exploited on the internet via the www.ntv.ru and www.ntvplus.ru websites and through mobile technology.
Guy-Laurent Epstein, the marketing director of UEFA Events SA, stated: “UEFA firmly believes that NTV and NTV Plus, through their enhanced programming commitment, will continue building on these successes to further develop the profile of each competition in Russia while providing football fans across the country with the opportunity to enjoy extensive coverage of the best of European club football through 2015.”
We all know the importance of TV rights in football. NTV and NTV Plus position themselves on the UEFA Competitions, before the 2018 World Cup TV rights being allocated. Time will tell!