Companies are constantly looking for compelling ways to interact directly with their fans. In football, some clubs give the chance to fans to design their beloved club’s shirt, with obviously with some restrictions from a design and legal standpoint. Now, adidas UK is offering the public the opportunity to name the official matchball that will be used at the London 2012 Olympics.
The matchball will be a new design brought by adidas, the official sportswear partner for the London Olympic Games. Obviously the ball design is not unveiled yet and remains secret, but it’s fair to say that the ball will be round, with a couple of panels (I would bet on 32) and a technology more advanced than the Jo’bulani Grip’n groove.
The Olympic matchball will be launched in the spring of 2012, and the name winner will also be world-widely known! I can tell you for fact that there are some pretty good marketers and PR guys at adidas who could come up with some good product names. So why leaving this opportunity to the public?
Well, first of all, the direct interaction with fans is key. Secondly there cannot be any better product exposure. People will be exposed not only to the Olympic matchball, but also to other adidas products, football and non football related.
Also, and as Jack Rodwell Everton and England U-21 player said: “the Games capture the whole world’s attention and it’ll be amazing to have the finest sportsmen and women competing in Britain. I would be proud to be involved and represent Team GB as competing in an Olympics on home soil is without a doubt, a once in lifetime opportunity”.
An expert panel will then narrow down the entries to a shortlist of 10 and, from this top 10, one winner will be picked. Not only will the winner become part of the Olympic legacy, they will also be presented with an official football and, as a little extra, two tickets to the 2011 UEFA Champions League Final at Wembley.
Chairman of the 2012 Games, Sebastian Coe, said: “the Olympic Football tournament will see some of the world’s best young players competing in this country and millions of people can be part of it when tickets go on sale from March 15. However one lucky person will make a real mark on the tournament by naming the ball – what an opportunity to be part of Olympic history”. [Source: Sport industry.biz]
You can enter your suggestion at www.adidas.co.uk/nametheball – closing date for entries midnight 28th February 2011.