Champions League Trophy Tour will Help Promote Football in Asia

Hi guys,
The 2011 UEFA Champions League Trophy Tour presented by Heineken was launched on February 16 at UEFA Headquarters in Switzerland and marks the start of an exciting line up of events for football fans in Asia ahead of the UEFA Champions League Final in May.

The Trophy Tour was launched with an official handover of the famous trophy by UEFA Champions League Trophy Tour Ambassador, and former England international, Graeme Le Saux to Heineken Ambassador Marcel Desailly. From Switzerland, the trophy will travel to Kuala Lumpur in February, then pass through the cities of Penang, Bangkok, Chiang Mai, Kon Kaen and Seoul in March/April, before ending in Hong Kong in mid-April.

Returning to Asia for the first time since the inaugural Trophy Tour back in 2007 the schedule of the 2011 UEFA Champions League Trophy Tour presented by Heineken is:

February 22 – 27 Kuala Lumpur
March 5 – 6 Penang
March 11 – 12 Kuala Lumpur
March 16 – 17 Bangkok
March 19 – 20 Chiang Mai
March 25 – 27 Kon Kaen
April 6 – 9 Seoul
April 15 – 17 Hong Kong

The Trophy Tour has previously visited North America in 2010, Africa in 2009, Latin America in 2008 and Asia in 2007.


During the tour, UEFA Champions League Trophy Tour Ambassadors including internationally renowned football legends such as Christian Karembeu, Steve McManaman, Gianfranco Zola, Giovanni van Bronckhorst and Jay-Jay Okocha will be present at events and meet with the media and fans.

Football fans in each country will have the opportunity to take photos with the famous trophy, see UEFA Champions League historical memorabilia and win tickets to the UEFA Champions League Final 2011 in London.

Commenting on the Trophy Tour, David Taylor, UEFA Events S.A. CEO, said: “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The UEFA Champions League Trophy Tour presented by Heineken really demonstrates the true global reach and appeal of the UEFA Champions League. We are delighted that together with Heineken we can reward the passion and dedication of football fans in Asia by taking the trophy to them once again.”

Hans Erik Tuijt, Heineken’s Brand Activation Manager, commented: “This is the sixth consecutive year that Heineken, the world’s most international beer brand, has sponsored the prestigious UEFA Champions League. For Heineken to be able to bring the excitement and inspiration of the UEFA Champions League Trophy directly to the fingertips of fans in Asia is extremely rewarding. Heineken provides football fans with extraordinary experiences, which will continue to entertain and amaze as we get closer to the UEFA Champions League Final in London.” [Source: UEFA]

Karl Lusbec