Liverpool FC Launch the 1st Football Mobile Store

Hi everyone,
Mobile is one of the fastest marketing growing segment, and football clubs are making huge efforts not to miss the right wagon. Liverpool FC launched their brand new mobile store where fans will be able to buy LFC merchandise.


According to the media reports, the Liverpool FC mobile store is the first mobile store for a football club in the world. The store has been developed by the Snow Valley, and fans can now visit the club’s online store, browse the full range of kit and other merchandise, and securely make purchases – all from their mobile phones.

The Liverpool mobile store is also the first to be launched on Snow Valley’s MUSE e-commerce platform. The MUSE multi-device capability allows retailers on the MUSE platform to easily extend their online store to mobile phones, kiosks, other in-store devices, and additional channels such as Facebook.

Chris Jennions, Internet Sales Manager at Liverpool FC, said; “We’re absolutely delighted with our new mobile store. It was driven by our fans; we could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience.”

“Snow Valley has done a fantastic job in giving us a mobile platform that is easy for the supporters to use and easy for us to manage. We’re really pleased and look forward to future developments.”

Sarah Lynch, Development Director at Snow Valley, commented; “The way that we shop is changing all the time. You only need to look at the massive growth in mobile, web-in-store, and Facebook for a clear demonstration of this. These channels all present retailers with great opportunities for growth, but the trick is to treat each channel as part of a broader strategy and not as individual, tactical routes to market.

“The MUSE multi-device capability has been designed to give retailers a solid foundation for growing sales across devices and channels, managed through a single set of tools. We’re really excited about working with all of our clients to realise the potential.”

This is a significant step in Liverpool FC digital development, and it will be interesting to keep a strong scrutiny on what other clubs will come up with in this specific area. Stay Tuned!

Karl Lusbec

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