Liverpool Summer Tour 2011: Asia

Hi all,
Liverpool reported a summer tour in Asia this summer. Liverpool FC is delighted to announce the Club will be travelling to Asia this summer for a pre-season tour sponsored by Standard Chartered that will include games in China, Malaysia and Korea.

For those familiar with the Football Lounge, you’d know that global football clubs are strengthening more and more their presence in Asia. Bayern Munich signed a partnership deal with Yingly Green, a global eco-friendly organisation with a strong Asian consumer base. Also, FC Barcelona announced their summer tour, but in North America.

The Reds enjoy fantastic support in Asia and this summer’s visit follows the hugely successful 10-day pre-season tour of Thailand and Singapore in 2009. The team will take on opposition in Guangzhou, play a game in Kuala Lumpur, and then move to Seoul for the final fixture of the three-match tour in July.

“Whenever we go to Asia, the fans are always amazing,” said Liverpool FC captain Steven Gerrard. “The supporters over there are fanatical about Liverpool and it’s great that we can give so many of them a chance to come and watch the team play.”

The Club’s Managing Director Ian Ayre said: “The last tour in 2009 was a real success and we’re delighted that we are returning this summer after a break last year due to the FIFA World Cup. Nothing beats watching the team live and by visiting China, Malaysia and Korea, we are allowing fans from all three countries to experience just that. We will work closely with our main sponsor Standard Chartered and our other partners in the region to ensure we can deliver our best ever pre-season tour.”

Gavin Laws, Group Head of Corporate Affairs at Standard Chartered, said: “We are very excited about Liverpool FC’s Asia tour. It is fantastic news for Liverpool FC’s fans in Asia and yet another sign of the commitment of the Club and Standard Chartered to the region. We are looking forward to some great football in July.”

Details of the matches and ticketing options will be released soon. [Source: Liverpool FC]

Asian has become one of the favourite global club’s destination for their summer tours. Reaching out to Asian base is crucial. Needless to add that China become the 2nd economic power in the world and a growing football marketing is a strong incentive triggering factor!

Karl Lusbec


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