10 Sports Marketing Trends for 2011

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Hi everyone,
I was browsing Slideshare the other day looking for sports marketing content, and came across this great deck from Tomas Janca. Great view and examples of the potential new trends for 2011 I would like to share with you guys. Thanks Tomas for this presentation, keep on the good work!


Karl Lusbec


5 thoughts on “10 Sports Marketing Trends for 2011

    Tom Byer said:
    April 11, 2011 at 5:19 pm

    Karl, you are the best, the info you put out is always so intriguing, thanks for all your efforts!!!!!!!!!!

    I love the 10 sports marketing trends for 2011!!!!



    Karl Lusbec responded:
    April 11, 2011 at 9:19 pm

    Thanks Tom! Much appreciated!
    Hope all is well, keep in touch!



    Chris Yates said:
    April 21, 2011 at 3:45 pm

    The biggest change in sports is definitely the fan involvement has increased so much.
    When I covered sports for Fox Network in Dallas all the stories focused on the players. That has changed.
    My focus is now the entire Game Day experience. Sports is no longer just what happens on the field but an atmosphere that brings out the passion with fans.
    Great list and thanks for sharing.


    Karl Lusbec responded:
    April 21, 2011 at 4:05 pm

    Hi Chris and welcome here!

    You hit the nail on the head. It’s not focusing on separate elements of the game, but on the complete game experience. The technologies available allow a different way to report and cover a sporting event. Sports marketing is now fully linked, and fans experience has become an essential focus.

    Thanks for your comment, and stay tuned to The Football Lounge!


    […] all, Last year, Tomas Janca published the 10 Sports Marketing Trends for 2011. For 2012, Tomas provides again the industry with a very solid Sports Marketing piece where he […]


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