Puma Appoints Global Entertainment Agency

Hi guys,
Puma appointed the NMA Group as its global agency of record for entertainment marketing. The NMA Group will lead all entertainment initiatives within film, television, music, talent and entertainment public relations for the footwear, apparel and accessories brand.

The NMA Group will work collaboratively with Puma’s internal entertainment marketing teams based in Los Angeles and London.
Antonio Bertone, PUMA AG Chief Marketing Officer said: “We’ve been thoroughly impressed with the track record of NMA Group client successes. As entertainment continues to be an integral part of our marketing mix, it’s important to have the right partner in place to help us reach our goals. Like PUMA, The NMA Group is a pioneer in their field and we’re confident that the team will use their strategic and creative thinking to build upon our strong brand equity.”

“Film, television, music and celebrity are global mediums that travel the world at a rapid pace,” said NMA Group President Mark Owens. “We are delighted and thrilled to be selected as the global agency of record so that we can offer our core competencies of placement, promotions, entertainment PR and red carpet events on a consistent global basis.”

The NMA Group will utilize PUMA’s many brand assets from its worldwide retail presence, to its famed athlete and designer collaborations, charitable affiliations, campaigns and activations, online presence on puma.com and social media channels and more.

“PUMA is one of those rare brands that genuinely reinvented its category,” said Lori Kotarski Nelson, senior vice president at NMA Group. “We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers.”

It will be interesting to see how the NMA Group translate PUMA’s message to its football marketing audience. So far, PUMA ads and commercials have been very inspirational. With the Valentine’s day viral, the Maradona and Facebook campaign, and more, NMA Group is expected to do at least as good as before!

Karl Lusbec