An announcement made today, April 20, by European soccer’s governing body UEFA confirmed that broadcaster i-CABLE has renewed its exclusive rights for the UEFA Champions League and the UEFA Europa League in Hong Kong for the 2012-15 period.
i-CABLE will exploit the rights across all broadcast platforms, with live and delayed broadcasts of UEFA Champions League and UEFA Europa League matches available on the Super Soccer and Cable Sports channels. In addition, fans in Hong Kong will benefit from live streaming on the internet via http://www.i-cable.com and on mobile.
Commenting on the award of the Hong Kong media rights to i-CABLE, UEFA said: “We are delighted to extend our relationship with i-CABLE who have proven their dedication and commitment to the UEFA Champions League and UEFA Europa League throughout the current rights cycle.”
The rights will be widely exploited across all platforms ensuring significant audiences and exposure in Hong Kong. Live broadcasts of UEFA Champions League, UEFA Super Cup and UEFA Cup matches will be available on Super Soccer and Cable Sports Channel. In addition, fans in Hong Kong will benefit from live streaming on the Internet via http://www.i-cable.com and on mobile platforms. “We are delighted to extend our partnership with i-CABLE in Hong Kong,” said UEFA. “The strength of their offer demonstrates the importance of the UEFA Champions League and the UEFA Cup to football fans in Hong Kong.
“At the same time, UEFA wishes to thank ESPN Star Sports, who we regret will not be UEFA’s Champions League broadcast partner in Hong Kong from 2009/10. They have been a highly valued partner for many seasons and have done a fantastic job of broadcasting the UEFA Champions League.” TEAM Marketing AG is the exclusive marketing agent of UEFA for the UEFA Champions League, UEFA Super Cup and UEFA Cup.