adidas and Olympique Lyonnais Reveal 2011-2012 Home Kit

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Hi guys,
For their second partnership year, adidas and Olympique Lyonnais revealed the OL 2011-2012 season home kit. Including the Techfit technology for players kits and Climacool for replicas, the Olympique Lyonnais home kit encapsulates the clubs values with a strong commercial appeal.

Lyon players will endorse the new OL home kit on May 8th against Olympique de Marseille. The new kit keeps its white base with this time, a horizontal thick stripe featuring the traditional red and blue Lyon colours. A clean looking kit was the objective with keeping in mind the club’s colour palette. Tough objective.

 

Embossed lions, the symbol of the city, are outlined on the red and blue stripe. Lyon crest is a badge placed on the left chest, whereas the adidas logo will positioned centrally on the stripe. Interesting blue/red cuffs which add to the identity of the club. Red and blue are also featured on the V neck collar.

 

Strong commercially, OL and adidas celebrate their 2nd partnership year, hoping to win a trophy this time!

Karl Lusbec

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