According to I-Sport Connect, Man Utd partnered with DHL in an educational programme. The Manchester United Foundation, official charity of the English Premier League leaders, have secured a partnership with express and logistics company DHL Express, to participate in a groundbreaking educational programme for local school children.
DHL will join the Manchester United Enterprise Academy, in an initiative that aims to introduce young people to the basic principles of business and self-employment, in its role as the Official Logistics Partner of Manchester United,
On completion of the academy course, participants will be awarded with a nationally-recognised business and enterprise qualification. Courses are facilitated by dedicated project staff alongside teachers, youth workers and now DHL employees in schools near the company’s service centres in the northwest.
The programme will see members of the DHL team sharing their own business experiences and skills to enhance the pupils’ understanding of enterprise, with Manchester United itself used as a real life business case study that young people can relate to and understand, covering topics such as products and services, marketing and advertising, customer service and career planning.
Phil Couchman, CEO of DHL Express UK & Ireland said: “With a wealth of experience and skills, our staff will help bring the world of work and business to life for pupils taking part in the Enterprise Academy.
“We want to put something back into the community in which we work. This partnership with the Manchester United Foundation should open the young people’s eyes to new ideas and possibilities.”
John Shiels, chief executive, Manchester United Foundation, added: “DHL is the perfect partner for the Manchester United Foundation to work with delivering business and enterprise education.
“Not only is DHL a new sponsor of the Club, it is a successful multinational business that is brilliantly positioned locally in Trafford Park. We hope this will be the start of a long-term relationship that will help us deliver the message to young people that good business practice is inherent in every good business.”